Reference groups have potential in forming a person attitude or behavior. The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. DETERMINANTS OF CONSUMER BEHAVIOUR OR FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR: 10. Aspirational Group. 173-176) • Group of people with shared value systems based on common life experiences and situations • Represent important market segments e.g., Hispanic, African-American, Asian-American; Culture (pp. – Reference groups are either Membership Group. Characteristics Affecting Consumer Behavior Cultural Factors • Buyer’s culture • Buyer’s subculture • Buyer’s social class 4. Factors affecting Consumer Behavior 2. The impact of reference groups varies across products and brands. Social factors• Members of a society have an influence on consumer’s buying decisions.• We need to address the influence of reference group, family, roles and status of a person in a society on consumer buying decision.a) Reference group - Groups in society with which a person interacts.- Factors Affecting Consumer Behavior By Asifo Shah. Factors affecting consumer behavior 1. 2.consumer behavior and factors affecting consumer behavior Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. Reference Groups. CONSUMER BEHAVIOUR 2. ... Social factors also impact the buying behavior of consumers. SocialFactors • Reference groups • Family • … Consumer Behaviour Consumer Behavior is the study of when, why, how and where people do or do not buy a product. Consumer Behavior Assignment Help By No1AssignmentHelp.Com - Consumer Behavior is a subject in an MBA that deals with the behavioral psychology of consumers. (Durmaz and 172-173) • The most basic cause of a person's wants and behavior. Cultural Factors, Sosial Factors, Personal Factors, Physicological Factors Characteristics Affecting Consumer Behavior 3. The Various Cultural and Social Factors that affect the decision making process for a consumer are:. It attempts to understand the buyer decision making process both individually & in groups. Factors Affecting Consumer Behavior: Culture : Factors Affecting Consumer Behavior: Culture Social Class People within a social class tend to exhibit similar buying behavior. It basically depends on the psychology of the consumer. 1, Personal income: One's income is the reward for one's economic efforts. 5 Factors Affecting Consumer Behavior: Subculture (pp. Occupation Income Education Wealth Most basic cause of a person's wants and behavior. Dissociate Group. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. ... One out of eight couple married through O social media site, People are so addict of this that they use to O tweet while in the washroom. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. Consumer behaviour 1. The important social factors are: reference groups, family, role and status.
2020 social factors affecting consumer behaviour ppt